Google announced the launch of a new program – Search Generative Experience (SGE), which allows users to create images with the help of artificial intelligence directly from the search bar. The company announced this on its blog.
Instead of choosing from a list of websites, the system synthesizes a coherent response to the user’s query in natural language and generates an image based on that query. The system also allows users to export or download created images. Additionally, users can generate images directly in Google Images and use Google Lens to search for real products that are similar to the generated images.
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However, there are a few limitations to the new feature. Users must be registered with Google Labs and the SGE program. Also, image generation is available only in the US, in English-language applications and for users over 18 years old. To prevent abuse of artificial intelligence, it is forbidden to create photorealistic images of human faces and “prominent” people. Google is also implementing the SynthID system, which marks generated images as such and provides information about who created them and when.
The new features are available in the Google app for iOS and Android, as well as in the Chrome desktop browser for select users. These will be expanded to more users in the coming weeks.