01 / STRUCTURE
Campaigns with a reason to exist
Search, Performance Max or YouTube are selected around the commercial job they need to do — not because the platform suggested another campaign.
Google Ads / demand
Make every search
count for something.
Google Ads should connect real buying intent to a business that is ready to convert it. We build the account, measurement and optimisation rhythm around that simple idea.
Talk about your account ↗What we take care of.
You do not need another person moving sliders inside an account. You need someone who can see the relationship between the search, the landing page, the lead and the sale.
02 / MEASUREMENT
Conversions you can trust
We separate meaningful actions from noise, connect Google Ads with GA4 and keep the path from click to business outcome visible.
03 / OPTIMISATION
A rhythm that keeps learning
Queries, audiences, creative, landing pages and budget get reviewed against evidence. The next action is clear in the report.
How the work moves.
Understand
Business model, margins, geography, offer and what a valuable customer actually looks like.
Instrument
Tracking plan, account access, conversion definitions, landing-page review and baseline reporting.
Build
Campaign structure, ads, audiences, exclusions and a budget logic designed for the available demand.
Improve
Regular review of performance and quality, with one prioritised list of changes for the next cycle.
Good fit if…
You already have demand, but the account feels opaque.
You can see spend and clicks, but not enough confidence about what is creating qualified enquiries or sales.
You are launching in a new market.
You need a measured first test, a sensible language and geography structure, and a partner who can work across markets.
Questions worth answering early.
Is the advertising budget included?
No. Media spend is paid directly to Google. Our management and reporting are separate, transparent and agreed before work starts.
Do you need to rebuild an existing account?
Usually not. We first inspect the structure, tracking and history. We preserve what is useful and change what is getting in the way.
Can you work with a small starting budget?
Yes, if the market and conversion path give the test a fair chance. We would rather narrow the scope than spread a small budget across too many hypotheses.
The useful next step
Bring the account. We’ll bring a clear first diagnosis.
A short conversation is enough to understand whether there is a real fit.
alekczurov@gmail.com ↗